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INSTANT IMPACT

Black Friday – When the bargain hunters get into shopping mood

A Big Data analysis by impact&emotions analysed the behaviour patterns of consumers on Black Friday. The marketing measure established in the USA has also convinced more and more German retailers in recent years. Five years ago, there were still great reservations in Germany that this discount campaign would counteract their own Christmas business. And wrongly […]

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New perspectives on the sponsor fit of your product

A classical rule of thumb in marketing conveys “fish where the fish are”. Only the ones addressing their target group are able to communicate the advertising message successfully. As necessary and correct this slogan is in its core, it does leave one important aspect of successful brand communication out of sight: It is as essential […]

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High interest in Rolling Stones tickets despite record prices

You can’t always get what you want According to the current instant•impact of impact&emotions in collaboration with ResearchNow SSI, 8,8% of the 18-64 year-old Germans are fans of the Rolling Stones. A general interest in the cult band around Mick Jagger and Keith Richards is with every fifth German! Accordingly high is also the demand […]

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A golden boy for women

At the yearly Acadamy Awards ceremony the world is mesmerised and pays attention to Hollywood. Pro7 will be broadcasting live from the red carpet for the German audience. Women generally show a distinct higher interest in the award show than men. Next to the individual winners, the dresses and outfits of the stars are almost […]

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Super bowl – when the half time show is as important as the actual game!

Just imagine, the half time appearance by Helene Fischer were as important as the DFB-cup final. Just before the grand finale on Sunday the hype around football reaches its peak in Germany as well: The Instant Impact of the market researchers of impact&emotions in collaboration with Research Now SSI shows that the interest of the […]

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Emotionalisation of brands

How Sponsoring can influence the purchase decision On April, 23rd 1990 – the shortly following world cup triumph was still to happen – Mercedes-Benz and the german football association DFB sealed a partnership, which celebrates its 25-year existance in this year. Since this day Mercedes-Benz makes its appearance as a general sponsor of the DFB. […]

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LED parameter in winter sports.

High acceptance and evaluation of LED parameter advertising with people interested in winter sports. While LED parameter advertisements meanwhile belong to a standard in sponsorship packages and stadium advertisements, yet their usage in other sports and competitions has not taken hold or become established respectively. Why it should be switched to LED more consequently especially […]

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Positive evaluations of winter sports by consumers of wheat beer

Erdinger, Veltins, König Ludwig Weißbier… beer sponsors have a long tradition in winter sports and as impact&emotions is able to testify, this does suit the taste of the target group. Above all, wheat beer breweries have chosen a good starting position to establish their brand image with their sponsorships in winter sports. The target group […]

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How many followers can be reached via SOCIAL MEDIA?

Social Media (SOM) meanwhile counts to the commercially relevant platforms that is used to directly and quickly address a large amount of fans. If one would like to analyse interaction rates on Social Media precisely, it is necessary to take a sophisticated look at the amount of followers / fans respectively. Commonly these are summarised […]

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Deeper insights into the “advertising-relevant target group”

The DFB-cup final took place on May 17th between Borussia Dortmund Bayern München. The audience rating accounted to 14.27 million Germans according to the AGF-rating-measurements: The highest rating that was ever recorded at a DFB-cup final to that date! But who are the spectators of this encounter? How do they differentiate from non-spectators and in […]

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