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YOUR PARTNER FOR MARKET RESEARCH AND ADVERTISING IMPACT

It is our goal to provide the relevant information you need for a profound decision-making. Fast, current and objective.

Based on empirical and multivariate methods of analysis, we offer answers to questions and problems in marketing, in communications and advertising impact research.

GOOD MARKETING INFORMS AND EMOTIONALISES

Next to the informational character, the accurate modulation as well as the emotional charge plays a decisive role for the success of marketing efforts.

The expertise of impact&emotions enables you to verify, assess and optimise the performance of your efforts according to your targets.

INSTANT IMPACT

Archive

New perspectives on the sponsor fit of your product

A classical rule of thumb in marketing conveys “fish where the fish are”. Only the ones addressing their target group are able to communicate the advertising message successfully. As necessary and correct this slogan is in its core, it does leave one important aspect of successful brand communication out of sight: It is as essential […]

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CLOSE TO OUR CLIENTS

To avoid losses of communication and to understand the needs of our clients, the individual support and availability is an essential element to our philosophy.

  • respondi
  • ZMG
  • AL-KO KOBER SE
  • ASUS
  • König Ludwig
  • mediafokus GmbH
  • mehrsehen
  • PPG Music Supervision
  • SONY Music
  • Warsteiner
„As part of the market introduction of our new, interactive analysis tool beatery, we were very impressed by the fast and spontaneous implementation of the big data analytics by impact&emotions.“
respondi M. Tewes
Senior Sales Manager at Respondi AG
„With strong sample sized regional studies impact&emotions was able to collect the data for an advertising impact study about newspapers ideally. Even with narrow target groups they managed to accomplish a high amount of interviews, so that we were able to present relevant results to our clients and convince our customers of the importance of newspapers.“
ZMG A. Potgeter
Head of Research / Member of the Board ZEITUNGS MARKETING GESELLSCHAFT mbH & Co. KG
„impact&emotions considerably supported us during our decision-making by high-quality market analyses.“
AL-KO KOBER SE E. Merkle
Manager Corporate Marketing at AL-KO KOBER SE
„The experience of impact&emotions in sport sponsoring helped us to evaluate the success of our sponsorship and increase its impact. The personal consultancy and the concept tailored to our particular needs were essential in this process.“
ASUS A. Klümpen
Marketing Manager BTL – responsible for Sponsoring & Events at ASUS
„The objective assessment of our sponsoring engagement by impact&emotions with a winter sport tracking has provided us with valuable insights into our target group and helped us to make substantial decisions to optimise our marketing efforts.“
König Ludwig Thomas Lillpopp
Head of Marketing at König Ludwig GmbH & Co. KG Schloßbrauerei Kaltenberg
„impact&emotions helped us to see our media figures from a new perspective. The result was a real competitive advantage for our client. Crucial to this process was the fact that impact&emotions asked the right questions at the right time.“
mediafokus GmbH R. Rehbronn
Director at mediafokus GmbH
„impact&emotions excells through very experienced and determined project management. They are always ready to walk that extra mile in order to achieve absolute customer satisfaction.“
„impact&emotions enabled us exciting insights into the impact of music in films. Thereby we are able to proof the reciprocal effect that high-quality music and films have on each other and how they influence the emotions of recipients.“
PPG Music Supervision PPG Music Supervising
„impact&emotions enabled us to gain new, profitable insights into our advertising campaign. Based on this survey we were able to analyze and optimize our strategies regarding effectiveness and efficiency.“
SONY Music M. Pütz
Director Market Strategy & Digital Services GSA at SONY Music
„The results of the Rock'n'Heim on-site survey of impact&emotions provided us with a clear picture of the needs of our target group.“
Warsteiner K. Albers
Manager Market research at Warsteiner Brauerei Haus Cramer KG

CONTACT US

Call us, send us a message or arrange an appointment and come around.
We’re looking forward to hearing from you.

impact&emotions
Höninger Weg 99
50969 Köln
info@impactandemotions.de
+49 221 16898540