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Deeper insights into the “advertising-relevant target group”

The DFB-cup final took place on May 17th between Borussia Dortmund Bayern München. The audience rating accounted to 14.27 million Germans according to the AGF-rating-measurements: The highest rating that was ever recorded at a DFB-cup final to that date! But who are the spectators of this encounter? How do they differentiate from non-spectators and in […]

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