Skip to content


How many followers can be reached via SOCIAL MEDIA?

Social Media (SOM) meanwhile counts to the commercially relevant platforms that is used to directly and quickly address a large amount of fans. If one would like to analyse interaction rates on Social Media precisely, it is necessary to take a sophisticated look at the amount of followers / fans respectively. Commonly these are summarised […]

Read more

Deeper insights into the “advertising-relevant target group”

The DFB-cup final took place on May 17th between Borussia Dortmund Bayern München. The audience rating accounted to 14.27 million Germans according to the AGF-rating-measurements: The highest rating that was ever recorded at a DFB-cup final to that date! But who are the spectators of this encounter? How do they differentiate from non-spectators and in […]

Read more